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Successful SEO should put you in front of the right people, if you’re reading this, then we’re doing our job right! SEO Hull provides expert SEO campaign strategies for business looking to grow online. With success stories spanning many different industries we are proven to be able to provide measurable results for our clients in the long term. The importance of a good search ranking could mean the difference between exploding your business online and disparaging into the growing number of competitors.

Luckily for you, our experts at SEO Hull have been marketing online since the dawn of the internet and have all the inside knowledge on how to optimise your online presence with custom made strategies, including, on-site and technical SEO, social media management, content creation and video creation and marketing. We provide a leading service from start to finish where all of our expertise are in-house and at the ready to see you leaping over your competition.

We understand that every business is unique and there is no one-size-fits-all method when it comes to digital marketing. We listen to our clients to understand their business and make informed recommendations so they achieve a tangible return on investment.

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Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. The key to boosting visibility and SEO is staying active. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines.

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough.Offsite SEO Strategies

The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets.Use Internal Links

Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Gaz Hall, from 'SEO Hull, had the following to say: "When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings."Preserve Your Valuable Links

Page load speed is also a ranking factor, especially for mobile. There is no universal "page 1." Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies.
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