Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. The key to boosting visibility and SEO is staying active. Analysis of meta sets/keywords, visible text and code to determine how well you're positioned for search engines.
The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough.Offsite SEO Strategies
The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets.Use Internal Links
Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Gaz Hall, from 'SEO Hull
, had the following to say: "When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings."Preserve Your Valuable Links
Page load speed is also a ranking factor, especially for mobile. There is no universal "page 1." Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies.